Product Launch Virtual Event

The beauty-innovation brand Shiseido entrusted us with the virtual launch of their scientific breakthrough skincare product "New Ultimune." The event aimed to celebrate the product's release to market, educate about the product's key features and technology, and acquaint potential customers with Shiseido's brand philosophy. What we did At the heart of this project, we devised a 360° virtual web platform to capture the excitement and glamour of the launch event. We balanced the design as both informative and aesthetically engaging. A significant challenge in this project was to bring the essence of the product's technology to life through a 3D mediated virtual reality platform. We designed a multi-sensory, arenas-themed experience using live video, audio, and interactive elements to achieve this. From Auditorium for Live unveil of New Ultimune, Labs arena explaining research and science behind the product, Pressroom for the press release to Game Zone, Ig Filter booth, and Face Yoga Challenge - each zone contained different elements with unique design accents.

Technologies

React.js, Firebase, webGL

Platforms

Website