Apr 10, 2024
The Era of Digital Humans: Top 5 Use Cases
Introduction
In 2023, Gartner, a leading authority in technology trends, hailed digital humans as one of the top five transformative technologies. As we stride into the future, forecasts predict that by 2035, the digital human economy will burgeon into a $125-billion market, marking a substantial growth trajectory. With such promising prospects, it's no wonder that by 2027, a majority of B2C enterprise CMOs are anticipated to earmark dedicated budgets for digital humans, underlining their burgeoning significance.
The future landscape of business is unequivocally being redefined by the ascension of digital humans. Experts project that within a decade, most companies will seamlessly integrate this technology into their operations. But what exactly are digital humans?
Far beyond being mere successors to chatbots, digital humans embody a groundbreaking evolution. Picture a virtual AI assistant, sporting a human-like visage, meticulously designed to engage with people in a manner that feels remarkably genuine. These digital entities transcend the capabilities of traditional chatbots by encapsulating emotional intelligence, extensive knowledge, and an aptitude for human-like conversations. Armed with advanced cognitive understanding, they not only communicate with precision but also convey subtle non-verbal cues, rendering interactions more lifelike and immersive.
At the heart of digital humans lies a convergence of cutting-edge technologies. Born Digital has painstakingly amalgamated the latest generative AI, conversational AI, visual AI, and speech technologies, all fortified with cognitive AI analytics. The culmination of five years of dedicated research and development has birthed a seamless synergy, seamlessly blending these elements together.
Now, let's delve into the top five applications of digital humans, spanning various sectors:
Digital Banker: Revolutionizing the banking experience, the Digital Banker enhances customer engagement by offering personalized financial advice, facilitating debt collection, swiftly resolving account issues, and addressing FAQs. Surprisingly, data indicates a preference for interactions with digital personas over human counterparts in many instances.
Digital Insurance Advisor: Offering a seamless insurance experience, this virtual assistant navigates the claims process, provides assistance during accidents or injuries, and furnishes timely information derived from its extensive knowledge base, ensuring accuracy and reliability.
Digital Recruiter & HR Support: Streamlining HR and recruitment processes, the Digital Recruiter excels in shortlisting candidates, onboarding assistance, professional training, feedback collection, and anonymous support, ensuring a seamless experience for employers and candidates alike.
Digital Sales Agent for E-Commerce: Serving as the face and voice of brands, the Digital Sales Agent provides personalized product recommendations, aids in purchase decisions, supports ongoing campaigns, and fosters emotional connections with customers, both online and offline.
Digital Medical Assistant: Enhancing medical processes, this virtual assistant generates medical reports, arranges appointments, and gathers valuable feedback, ensuring a seamless experience for healthcare providers and patients.
With a clearer understanding of the technology and its myriad applications, let's explore the manifold benefits it offers to businesses:
24/7 Availability: Ensuring services are accessible round-the-clock, enhancing convenience for customers and potentially broadening market reach.
Online and Offline Integration: Seamlessly operating on websites and physical branches, ensuring consistent service delivery across all platforms.
Enhanced Security Measures: Providing reliable means to authenticate user identities, fortifying security and safeguarding sensitive information.
Cost-effectiveness: Streamlining operational expenses, optimizing resource allocation, and contributing to overall cost-effectiveness in business operations.
Maximized ROI: Leveraging efficient digital solutions to maximize return on investment and potentially boost revenue generation.
Scalability: Effortlessly adapting to business growth and changing demands, ensuring technology infrastructure remains aligned with evolving requirements.
Simplified Deployment: Streamlining implementation processes, reducing downtime, and facilitating quick integration into existing frameworks.
Customization: Tailoring solutions to specific business needs, fostering flexibility, and ensuring alignment with unique requirements.
Conclusion:
The era of digital humans is upon us, heralding a new era of innovation and transformation across diverse industries. As businesses embrace this revolutionary technology, they stand poised to reap the myriad benefits it promises, propelling them towards a future defined by efficiency, engagement, and unparalleled customer experiences.