Introduction

Augmented reality (AR) technology is steadily making its mark across various market segments, with the product packaging sector gaining significant traction. The integration of AR into packaging not only enhances consumer engagement but also adds a layer of interactivity that traditional packaging cannot offer. Here, we explore six successful AR product packaging campaigns powered by the Wikitude AR Software Development Kit, showcasing how brands are leveraging this technology to captivate their audiences.

1. Jack Daniel’s AR Experience

The Jack Daniel’s AR Experience, launched by Brown-Forman spirits and wine company, takes consumers on a virtual tour of the iconic Jack Daniel Distillery. Through a series of pop-up book-style dioramas, users can explore the whiskey-making process and learn intriguing stories about Jack Daniel himself.

AR App: Jack Daniel’s AR Experience 

Within thirty days of its global launch, the Jack Daniel’s AR Experience app attracted over 30,000 users on iOS and Android platforms, who collectively watched more than 110,000 ‘Jack Stories’ with an average session time of 5:42 minutes per user.

2. Herbal Essences AR Experience

Herbal Essences sought to raise awareness about environmental sustainability through its AR experience. The interactive beachscape around the bottle highlights the plastic waste problem, encouraging users to swipe the screen to clean the augmented ocean.

AR App: Herbal Essences AR Experience 

This immersive AR experience not only educates consumers about the brand's commitment to sustainability but also engages them in an interactive and meaningful way.

3. Mojokaii AR Animated Booster

Mojokaii, a brand of premium gaming boosters, created an AR companion app to gamify the tasting experience. By pointing their device at the packaging label, users are immersed in a digital narrative unique to each product variation.

The app features real-time video and visual effects, allowing customers to view the augmented content from different angles. Mojokaii’s use of Wikitude’s curved marker-based tracking enhances the immersive experience for gamers.

4. Francesco Rinaldi® AR App

Francesco Rinaldi, a pasta sauce brand with over 45 years of history, used AR to bring its brand icon, Mrs. Rinaldi, to life. By scanning any pasta sauce jar label with the app, users can see Mrs. Rinaldi deliver a specific message for each product line.

AR App: Francesco Rinaldi® AR App

This AR experience has significantly boosted customer loyalty, brand differentiation, and interaction, offering a seamless blend of tradition and innovation.

5. Ribena “Doodle Your World” AR App

Ribena’s “Doodle Your World” app brings the pop-culture art movement of ‘doodle bombing’ to life through AR. Users can create doodle-bomb videos with Ribena character animations and share them on social media platforms.

The app rewards users by unlocking more character animations through content creation and the purchase of limited edition AR-ready Ribena bottles, thus driving user engagement and social sharing.

6. Fruit Bliss Interactive

Fruit Bliss aimed to foster a closer connection with customers through its interactive AR experience. By scanning select packages with their device, users can unlock augmented content such as news, social media links, special offers, and more.

AR App: Fruit Bliss Interactive 

Described as an “upgraded email newsletter,” this AR solution allows Fruit Bliss to expand communication beyond physical packaging, offering a dynamic and engaging way to interact with customers.

Conclusion

The integration of augmented reality into product packaging opens up a realm of possibilities for brands to engage with consumers in innovative ways. These six campaigns demonstrate the potential of AR to transform ordinary packaging into interactive experiences that educate, entertain, and build stronger brand connections. As AR technology continues to evolve, we can expect even more creative and impactful applications in the product packaging industry, further enhancing the consumer experience.