What Are Touchscreen Tables?

Touchscreen tables are advanced interactive displays mounted horizontally, often on a floor stand. Ranging in sizes from 40" to 98" and beyond, these tables can be customized in various styles to meet specific business needs. Operated by special software, these tables typically run via an integrated PC or media player in the table's base.

Why Use Touchscreen Tables for B2B Events?

Touchscreen tables are powerful tools for enhancing business-to-business (B2B) interactions. Here are five compelling reasons to incorporate touchscreen tables into your next event.

1. Enhanced Customer Consultation

Touchscreen tables facilitate superior consultation experiences by allowing participants to stand or sit next to or across from each other. This setup promotes face-to-face interactions, essential for effective communication. Unlike wall-mounted displays, touchscreen tables offer a sense of privacy, as the content is not immediately visible to others.

2. Engaging Multi-User Experience

Touchscreen tables are designed for multi-user engagement. They can be accessed from all sides, making it easy for several people to interact simultaneously. This capability supports true multi-user applications, enhancing collaboration and interaction among participants.

3. Efficient Self-Order Solutions

Touchscreen tables are excellent for self-ordering applications in various settings, such as fast-food chains and retail stores. They can be equipped with additional devices like RFID readers or mobile payment systems to streamline the ordering process. The seated arrangement allows users to interact in a more relaxed manner compared to standing in front of wall-mounted displays, reducing wait times and improving customer satisfaction.

4. Advanced Object Recognition

Interactive tables can recognize not only touch points and gestures but also physical objects placed on their surface. This feature is particularly useful in retail environments for scanning products or providing detailed information about items. Object recognition technology enhances user experience and creates a more immersive and interactive environment.

5. Cutting-Edge Innovation and Customer Experience

Adopting touchscreen tables positions your company as an innovator in your industry. These tables offer "stopping power," attracting customers and encouraging interaction. According to a report by Accenture, 73% of consumers consider customer experience a critical factor in their purchasing decisions. By incorporating touchscreen tables, businesses can significantly enhance their customer experience, driving higher engagement and conversions.

Implementing Touchscreen Tables

Assessment

Begin by evaluating your business needs and goals. Identify where touchscreen tables can provide the most benefit, what content will be displayed, and how users will interact with the tables.

Planning

Plan the implementation carefully. Consider the placement, size, and software requirements of the tables. Consult with a provider to determine the best options for your needs. Plan for additional features like object recognition and payment options as well.

Implementation

Once you've planned the details, work with your provider to install and configure the tables. This process involves connecting the tables to PCs or media players, installing necessary software, and configuring settings for optimal performance.

Maintenance

Regular maintenance is essential to ensure the tables function correctly and continue to provide a great user experience. This includes updating content and software, cleaning hardware, and troubleshooting any issues that arise.

Conclusion

Touchscreen tables are a versatile and innovative technology that offers numerous benefits for B2B environments. From enhancing customer consultations to providing engaging multi-user experiences, efficient self-order solutions, advanced object recognition, and driving innovation, touchscreen tables can significantly improve customer interactions and business operations. By carefully assessing your needs, planning, implementing, and maintaining these tables, you can leverage this technology to create a more interactive and effective event experience.